SPECIFICATIONS

Level: 4
Typical duration in months: 18
Overview:
A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. Typically, a Sales Executive will deal with a single point of contact for each sale, and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.
A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.
Knowledge:

• Organisational knowledge
• Product, service and sector knowledge
• Market knowledge
• Customer knowledge
• Commercial and financial
• Digital knowledge

Skills:

• Sales planning and preparation
• Customer engagement
• Customer needs analysis
• Propose and present solutions
• Negotiate
• Closing sales
• Gathering intelligence
• Time management
• Collaboration and team work
• Customer experience management
• Digital skills

Behaviours:

• Ethics and integrity
• Proactivity
• Self-discipline
• Resilience and self-motivation
• Continuous professional development

Qualifications:
Apprentices without Level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3 and British Sign Language qualification are an alternative to English qualifications for whom this is their primary language