How to write a successful cover letter

If you’re looking for ways to improve your application and ‘sell yourself’ in a more effective way, cover letters are a must. A well written cover letter can help you to stand out from other candidates, and gives you a better chance of getting hired. With 57.1% of UK professionals  viewing cover letters as an essential part of a successful job application, it’s clear to see why cover letters are so important. Read on to find out how to write a successful cover letter:

What is a cover letter?

A cover letter is a document that is sent alongside a CV or a job application. It is often used as a method of personal introduction and is specifically written with the job role in mind. Effectively, a cover letter gives you the chance to explain why you think you are the best candidate for the job, and is one of the most effective ways to stand out from the crowd.

The employer will often want to know more about your personality and exactly why you’re applying for the job, and providing a cover letter is a great way to do this. Essentially, it is your opportunity to tell them why you are the best candidate for the role.

Writing your cover letter

One of the most important things to remember is to make sure you keep your cover letter short and sweet, ensuring you effectively emphasise your suitability for the role. Doing your initial research is also important, so before you start writing, be sure to research;

• The person reading your cover letter
• The company and their aims
• The skills and experience listed in the job description

Once you’ve done your research on these areas and feel confident enough to start writing, you can begin to piece together what you want to include.

An effective cover letter should touch on the role you’re applying for, what makes you suitable for the job and highlight relevant experience and skills. It’s important to tailor your cover letter for each application, so avoid vague phrases like ‘your company’ and instead use the actual company name.

Use the final paragraph to summarise your key strengths, rounding up the letter by reiterating your interest in the role and indicating your desire for an interview. Be sure to finalise the cover letter with a polite thank you to the employer for reading and include that you are looking forward to their reply.

Once you’ve finished, make sure youproof read what you have written, checking for any mistakes and grammatical errors. You don’t want to send a poorly written cover letter to your potential new employer!

Including a cover letter in your application is a great way of selling yourself to a company and making you stand out from the crowd, so remember: make it short, tailored and personal.

If you need further help on putting together a successful application, read our blog ‘What makes a great CV’.