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Exciting Opportunity: B2B Marketing Manager at Gi Group Holding
Are you a marketing expert ready to make a big impact?

Join Gi Group Holding as our B2B Marketing Manager and lead the charge in elevating our Gi Group and Gi Pro brands!

Position: B2B Marketing Manager
Salary: Up to £40,000
Location: Remote

Role Highlights for a B2B Marketing Manager:

• Innovate and Optimise: Drive B2B lead generation by developing and optimising cutting-edge email automation workflows.
• Boost Visibility: Increase native website traffic through savvy SEO and PPC strategies.
• Engage and Inspire: Create captivating content and collateral to enhance brand engagement.
• Collaborate and Create: Work closely with Sales and Recruitment consultants to craft compelling sales materials and messaging.
• Build Our Brand: Strengthen our brand reputation through strategic PR initiatives and organise impactful in-person events.

If you're passionate about marketing and eager to work with a global leader, this role is for you. Apply now and take the next step in your marketing career with Gi Group Holding!

B2B Marketing Manager - Responsibilities

Strategy and Expertise

• Develop and execute a targeted B2B marketing strategy that aligns with sales focus and delivers tangible results.
• Collaborate with key stakeholders across local businesses and our parent holding company in various international markets.
• Ensure consistent brand messaging by aligning brand focus and delivery with international teams.

Content and Collateral

• Lead the creation of SEO-optimised copy for our website and social channels.
• Create engaging and topical whitepapers for lead generation.
• Manage internal and external communications regarding business updates.
• Work with third-party suppliers to create and deliver high-quality branded merchandise for branches and events.
• Collaborate with internal HR and recruitment teams on Employee Branding content and messaging.

B2B Lead Generation

• Optimise and build out engaged client target lists using current automation systems and CMSs.
• Develop workflows and automated nurture journeys to drive qualified leads into the business.
• Identify audience personas and build highly relevant, multi-channel target audiences.

Reporting

• Report on activities and compare results against KPIs and ROI metrics (such as Cost-per-lead and Sales ROI).
• Manage budgets accurately across various channels and activities to ensure valuable leads are driven to sales teams.
• Utilise website analytics and native systems like Meta Ads, LinkedIn Ads, and email systems for reporting.

B2B Marketing Manager - Skills

• Strong B2B marketing background with at least 3 years of experience in driving B2B marketing and a demonstrable track record of developing and implementing offline and online marketing strategies.
• Preferably experienced in the recruitment sector.
• Experience in building brand recognition through PR.
• Ability to work with internal stakeholders to acquire branded marketing assets, update physical office branding, and support events with marketing collateral.
• Technical digital skills and experience in:
  • Content Management Systems (e.g., WordPress)
  • Social media platform management
  • Google AdWords, Meta Business Ads, and Google Analytics
  • SEO optimisation and tools (e.g., aHrefs, Moz)
  • Email software (e.g., HubSpot, Marketo)
• Highly organised with the ability to prioritise tasks and manage multiple projects.
• Personable team player with excellent relationship-building skills.
• Effective communicator with strong face-to-face and copy-writing abilities.
• IT literate, with at least intermediate proficiency in Excel, Word, PowerPoint, and ideally Canva.

B2B Marketing Manager Benefits:

• Generous Annual Leave - 25 days rising with service to 30 days
• Your birthday off
• Holiday purchase scheme
• Flexible start and finish times
• Flexible Bank Holidays
• Work from anywhere - up to four weeks a year
• Healthcare / dental / glasses & eye tests / alternative therapies / flu jab
• Breakfast club
• Enhanced Maternity, Paternity & Adoption Pay
• IVF flex & support
• Menopause flex - paid HRT treatment
• Employee Assistance Programme
• Pension Scheme
• Financial coaching
• Income protection insurance - Providing you with support and assistance when you need it most
• Life insurance
• Industry leading training
• Career Pathway programme
• Learn a new language
• Electric car scheme
• Paid time off to volunteer / move house
• Internal teams dedicated to Diversity & Inclusivity, Wellbeing,
• Corporate Social, we are always looking for new members

Our company promotes equal opportunities and values the diversity of its workforce. In accordance with our Company Equal Opportunities policy, we will provide equal opportunities to any employee or job applicant and will not discriminate either directly or indirectly because of race, sex, sexual orientation, transgender status, religion or belief, marital or civil partnership status, age, disability, or pregnancy and maternity.

Gi Group iCIMS is acting as an Employment Agency in relation to this vacancy.